Bubbles of Simple Joy
Bubbles of Simple Joy:
My Take on Judds Suds in Penn Yan
There are certain shops that quietly invite you to slow down the moment you step inside—and Judds Suds is one of them. Tucked into downtown Penn Yan, Judd’s Suds feels refreshingly unpretentious in the best possible way. No flashy displays. No rush. Just shelves lined with thoughtfully made, good-for-you products and the gentle reminder that everyday routines—washing your hands, taking a shower, moisturizing tired winter skin—can be small acts of care.
What I love most about Judds Suds is how grounded it feels. Everything here speaks to intention. These aren’t mass-produced items with complicated ingredient lists you can’t pronounce. They’re handcrafted soaps, lotions, and bath essentials made with care, simplicity, and real people in mind. You can see it. You can smell it. And once you try them, you can feel it. There’s something deeply comforting about knowing the products you’re using were made locally, thoughtfully, and with families in mind.
Owner Spotlight: Meet Kelly Judd
Behind this charming shop is Kelly Judd, whose passion for natural, simple care products is as genuine as her greeting when you walk through the door. Kelly’s journey with Judd’s Suds isn’t just about running a business—it’s about bringing something wholesome and helpful to the community she loves. Her creativity shows up in every soap bar, every label, and every scent blend. But what stands out even more is her warm hospitality: Kelly takes the time to hear your preferences, help you find the perfect product, and make you feel more like a friend than a customer. It’s that personal touch that turns first-time visitors into regulars.
Judds Suds is also one of those places that makes gift-giving easy—and meaningful. Whether you’re picking up a small treat for yourself, building a gift box for someone else, or grabbing a “just because” present on a stroll through town, it’s hard to leave empty-handed. And honestly? That’s part of the charm. It’s the kind of shop you return to—not just for what it sells, but for how it makes you feel while you’re there.
In a world that often pushes fast, flashy, and overdone, Judd’s Suds is a quiet counterpoint. It’s local. It’s thoughtful. It’s rooted in everyday goodness. And that’s exactly why it belongs so perfectly in Penn Yan—and why it’s a stop I’ll keep recommending to anyone wandering our Main Street, looking for something a little softer, a little simpler, and very much made with heart.
5 E Main St, , Penn Yan, NY
Stay Rooted. Stay Keuka.













